You’ve reviewed the latest products, provided expert tutorials on great topics, such as the best makeup techniques, and interviewed some of the industry’s hottest professionals. Yet, you still lack a steady stream of comments on your blog articles.
The comments section of a blog allows readers to voice their two cents and participate in current online conversations surrounding a specific topic. By allowing users to interact with your content in such a manner, you have the ability to improve your brand awareness and have an increased chance of a reader distributing your content online.
If you are tired of the lack of reader interaction on your beauty blog, use these tips from the blogging experts at ContentWriters to increase the number of comments.
Ask Readers to Leave a Comment
Sometimes readers just need a gentle push in the right direction.
At the end of your blog post, ask readers to leave a comment regarding their thoughts, opinions, and experiences related to the topic. Your request doesn’t have to be a long-winded paragraph. A simple sentence will do the trick.
For beauty writers who would rather take an indirect approach to asking readers to interact with your blog, you can ask a question. The question should allow readers to take a stance or share their opinion.
You might ask questions related to your next form of content or topic, such as:
What product would you like us to review next?
Which beauty professional would you like us to interview?
What makeup trend or style is your favorite?
Is there a hairstyle you wish would go away?
As long as your question provokes a response from your readers, you’re golden.
Interact with Reader Comments
The comments section of a beauty blog is not a one-way conversation. When your readers leave comments, you should respond. This action will show your readers that you value their feedback and thoughts, and will encourage your audience to regularly participate in the conversation you are creating.
New readers will notice how frequently you are responding to comments and feel comfortable joining in the conversation at any time.
By interacting with your beauty blog commenters, you can also monitor the conversation and keep it on topic.
Make it Easy for Readers to Submit Comments
Imagine reading an informative and exhilarating article about the future of the beauty industry. You notice a few points that could be expanded upon and rush to the comments section to add your thoughts. Unfortunately, the blog requires you to submit your name, phone number, email address, and other unnecessary information. Due to the complicated nature of the beauty blog, you move on, and continue surfing the Internet in search of more related content.
Your beauty blog must allow readers a simple way to submit comments. Try to avoid having users register an account or provide personal information in order to comment.
Many blog platforms allow you to set up comment sections where users can sign in with their Facebook accounts and join the conversation. You can also allow users to submit anonymous comments!
Write Controversial Beauty Topics
Due to the complex nature of the beauty industry, opinion topics will always start conversations. When you write about a specific controversial topic and take a stand, you are bound to have readers commenting with either their differing opinions or with statements in agreement with your stance.
Beauty blogs can create content about everything from why one brand is far superior to another, to the worst style trends of 2015! Be creative with your blog topics and watch the comments start pouring in.
Get Expert Content that Promotes Reader Interaction
Now that you have a steady stream of comments from readers of your beauty blog, you have to keep up with the multiple conversations and develop new and exciting content. Do you really have time for all of that? Our team of beauty industry writing professionals can write content for your blog that promotes reader interaction.
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