Do you regularly check out the top fashion, lifestyle, and beauty-related blogs? If so, you can learn some important and lasting lessons from their blogging styles and strategies. Implement these three tactics into your blog to draw in more readers and facilitate website growth.
Use Stunning Visuals
In the fashion and beauty world, jaw-dropping visuals are central to almost every aspect of the business — from marketing campaigns to runway shows and more. Without visuals and imagery, customers wouldn’t know much about the latest trends and styles. Imagery allows fashion and beauty professionals, as well as writers, to convey a story that words alone cannot do justice to.
Your blog, no matter what the topic, needs to use and maximize top-quality imagery. Take a look at the imagery used by Beauty is Boring, for example. The second the homepage loads, you are presented with a large and bright image of a model wearing the latest in makeup products and style.
Be warned though, you cannot rely on pictures from a smartphone or lifted from other blogs. Not only are these images not enough for your needs, but you’ll be violating intellectual property laws. You need to generate your own eye-popping, high-quality, original images. To achieve this end, consider investing in the following:
Proper lighting equipment
A solid black or white backdrop
A quality camera
Photo editing software
Video is considered visual content too! Use stunning video to deliver tutorials, product reviews, and other forms of content for your beauty blog.
Be Descriptive
No matter if you choose to shoot a video or use a written blog to make your point, your content needs to be descriptive and provide unparalleled value to followers.
Your readers are coming to your beauty blog for advice and answers to their fashion, makeup, and style questions. While you can be to the point, you still need to explain your reasoning and provide readers with thorough answers to their questions. Check out the blog posts by The Beauty Look Book for examples of detailed, descriptive blog posts that provide a high level of value to readers.
Even in posts about specific brand or product reviews, the writers of this blog go into great detail describing the product quality and experience, as well as giving their opinions. Visitors to this beauty blog can take away the realization that they have the information they need for their next purchase or style experiment.
When writing for your beauty blog, remember to provide readers with detail, specific information, and thorough explanations of your opinions, reviews, and advice.
Leverage Categories
Just like any other industry, the beauty world is made up of numerous segments — from fashion to makeup to hair, and more. While your beauty blog can cover all of these areas, you need to make it easy for readers to access and organize content within specific topics. Providing readers with specific categories is a simple way to organize content while writing about multiple topics on one blog.
Categories on a beauty blog can include:
Hair Styles
Products
Reviews
Tutorials
Makeup Trends
Lifestyle Topics
Tips and Advice
And more
“She’s in The Glow” does an excellent job of dividing their blog content into categories. This blog has even created categories branded for their website, such as “The Fragrance” and “The Glow Girl”.
Apply these three blogging lessons to your beauty content today and watch your website grow! Of course, you’ll need content in order to get started. Let the fashion and lifestyle blogging experts at ContentWriters give you a hand.
Use Stunning Visuals
In the fashion and beauty world, jaw-dropping visuals are central to almost every aspect of the business — from marketing campaigns to runway shows and more. Without visuals and imagery, customers wouldn’t know much about the latest trends and styles. Imagery allows fashion and beauty professionals, as well as writers, to convey a story that words alone cannot do justice to.
Your blog, no matter what the topic, needs to use and maximize top-quality imagery. Take a look at the imagery used by Beauty is Boring, for example. The second the homepage loads, you are presented with a large and bright image of a model wearing the latest in makeup products and style.
Be warned though, you cannot rely on pictures from a smartphone or lifted from other blogs. Not only are these images not enough for your needs, but you’ll be violating intellectual property laws. You need to generate your own eye-popping, high-quality, original images. To achieve this end, consider investing in the following:
Proper lighting equipment
A solid black or white backdrop
A quality camera
Photo editing software
Video is considered visual content too! Use stunning video to deliver tutorials, product reviews, and other forms of content for your beauty blog.
Be Descriptive
No matter if you choose to shoot a video or use a written blog to make your point, your content needs to be descriptive and provide unparalleled value to followers.
Your readers are coming to your beauty blog for advice and answers to their fashion, makeup, and style questions. While you can be to the point, you still need to explain your reasoning and provide readers with thorough answers to their questions. Check out the blog posts by The Beauty Look Book for examples of detailed, descriptive blog posts that provide a high level of value to readers.
Even in posts about specific brand or product reviews, the writers of this blog go into great detail describing the product quality and experience, as well as giving their opinions. Visitors to this beauty blog can take away the realization that they have the information they need for their next purchase or style experiment.
When writing for your beauty blog, remember to provide readers with detail, specific information, and thorough explanations of your opinions, reviews, and advice.
Leverage Categories
Just like any other industry, the beauty world is made up of numerous segments — from fashion to makeup to hair, and more. While your beauty blog can cover all of these areas, you need to make it easy for readers to access and organize content within specific topics. Providing readers with specific categories is a simple way to organize content while writing about multiple topics on one blog.
Categories on a beauty blog can include:
Hair Styles
Products
Reviews
Tutorials
Makeup Trends
Lifestyle Topics
Tips and Advice
And more
“She’s in The Glow” does an excellent job of dividing their blog content into categories. This blog has even created categories branded for their website, such as “The Fragrance” and “The Glow Girl”.
Apply these three blogging lessons to your beauty content today and watch your website grow! Of course, you’ll need content in order to get started. Let the fashion and lifestyle blogging experts at ContentWriters give you a hand.
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