Nonprofit organizations need to market their programs to donors, clients, and the general public to be successful. This may include sending marketing emails, updating a website, and interacting with potential donors. Many nonprofit organizations must market without a substantial marketing budget. Fortunately, there are many online tools that are free for nonprofit organizations to use in their marketing efforts.
Zoho CRM
Customer relationship management (CRM) programs are critical for keeping track of donor leads and keeping thorough notes of what communication has been sent to a specific contact. Zoho’s CRM tool is free for up to ten users. It’s a fully functional CRM program where you can import new contacts, send emails from the system, and assign a status to each lead (new, need to contact, etc.). For nonprofit organizations, there’s no reason to invest in a CRM tool when a free one offers the same great features.
Zoho Mail
Professionally branded email in your nonprofit organization’s name is critical for establishing credibility and keeping in contact with clients and donors. Zoho Mail is free for up to 30 users and offers personal calendars and inboxes at your domain name. It’s easy to set up, even if your organization uses a WordPress site. All you need to do is sign up for an account and prove that your organization owns the domain by placing a simple code in the background of your website.
MailChimp
MailChimp is one of the leading providers of email marketing tools. Its intuitive interface allows users to create emails and newsletters from templates that are easy to customize. If your organization does not maintain an extensive mailing list and sends only a few emails a month, the free option from MailChimp offers enough functionality and features to get started. However, if your organization wants to use email marketing automation, MailChimp offers this only on paid versions. Fortunately, MailChimp’s paid subscription services are still affordable.
Social Media Websites
Many nonprofit organizations fail to utilize all of the free social media networks that are available to them, including Facebook, Twitter, and Instagram. These nonprofits may feel that they don’t have time to establish a presence on every social media platform, or that they don’t know how best to market on each to see a return on their time investment. Here are suggestions for how to use leading social media platform for effective marketing:
Instagram – Post a picture a day of what your nonprofit does. If you help pregnant women get the resources they need, post pictures of clients and their babies. Just make sure to get their permission first.
Twitter – Retweet information that’s relevant to donors or clients and promote your organization’s events and content. If your organization helps educate the public about climate change, retweet information that other users share about climate change.
Facebook – Run targeted Facebook ads for donors and potential clients. Create highly shareable awareness campaigns and memes. Post what’s happening at your headquarters. Interact with reviewers and fans.
Pinterest – Many nonprofits skip using Pinterest, but it’s a great way to create a personal connection with the public. Make a “Recommended Reading” board to encourage more awareness about your nonprofit’s focus. Create a “Behind the Scenes” or “About Our Staff” to curate information about your nonprofit.
Zoho CRM
Customer relationship management (CRM) programs are critical for keeping track of donor leads and keeping thorough notes of what communication has been sent to a specific contact. Zoho’s CRM tool is free for up to ten users. It’s a fully functional CRM program where you can import new contacts, send emails from the system, and assign a status to each lead (new, need to contact, etc.). For nonprofit organizations, there’s no reason to invest in a CRM tool when a free one offers the same great features.
Zoho Mail
Professionally branded email in your nonprofit organization’s name is critical for establishing credibility and keeping in contact with clients and donors. Zoho Mail is free for up to 30 users and offers personal calendars and inboxes at your domain name. It’s easy to set up, even if your organization uses a WordPress site. All you need to do is sign up for an account and prove that your organization owns the domain by placing a simple code in the background of your website.
MailChimp
MailChimp is one of the leading providers of email marketing tools. Its intuitive interface allows users to create emails and newsletters from templates that are easy to customize. If your organization does not maintain an extensive mailing list and sends only a few emails a month, the free option from MailChimp offers enough functionality and features to get started. However, if your organization wants to use email marketing automation, MailChimp offers this only on paid versions. Fortunately, MailChimp’s paid subscription services are still affordable.
Social Media Websites
Many nonprofit organizations fail to utilize all of the free social media networks that are available to them, including Facebook, Twitter, and Instagram. These nonprofits may feel that they don’t have time to establish a presence on every social media platform, or that they don’t know how best to market on each to see a return on their time investment. Here are suggestions for how to use leading social media platform for effective marketing:
Instagram – Post a picture a day of what your nonprofit does. If you help pregnant women get the resources they need, post pictures of clients and their babies. Just make sure to get their permission first.
Twitter – Retweet information that’s relevant to donors or clients and promote your organization’s events and content. If your organization helps educate the public about climate change, retweet information that other users share about climate change.
Facebook – Run targeted Facebook ads for donors and potential clients. Create highly shareable awareness campaigns and memes. Post what’s happening at your headquarters. Interact with reviewers and fans.
Pinterest – Many nonprofits skip using Pinterest, but it’s a great way to create a personal connection with the public. Make a “Recommended Reading” board to encourage more awareness about your nonprofit’s focus. Create a “Behind the Scenes” or “About Our Staff” to curate information about your nonprofit.
No comments:
Post a Comment