Fashion bloggers know that it is no longer enough to write a few blog posts about the latest style trends and share them on your personal social media accounts. To be successful in the online fashion world, you need to develop a plan of action and leverage tactics designed to skyrocket traffic to your blog.
These six strategies will help you capture readers and direct them to your blog in short order.
Develop a Content Plan and Stick to It
How many times have you seen a blog,regardless of industry, that experiences a surge of popularity and traffic only to suddenly disappear a short time later. These blogs did not have a content plan in place. Or, they didn’t stick to the plan they created.
If you want to maintain a steady stream of website traffic and blog growth, you need to have a content plan in place. Start by creating an editorial calendar with realistic deadlines. By sticking to your calendar, you’ll have an understanding of how much content you need to create for your fashion blog, and the time frame in which you have to do it.
Write Original Fashion Content
Most likely, your audience has seen the tutorials, read the advice of influencers, and browsed through endless boards of fashion trends on Pinterest. Now more than ever, audiences are looking for new and exciting content.
With this in mind, create original content. Easier said than done, right? You can trust the fashion writing professionals at ContentWriters, as well as start thinking of new topics you can write about. Or, you can develop forms of content rarely being used by your competitors, such as:
Infographics
Slideshow Presentations
Videos
Blogs
How-To Tutorials
If you can produce innovative and authentic content for the fashion industry, and use it in conjunction with other traction strategies, you’ll have readers flocking to your website in no time.
Reach Out to Fashion Influencers
Have you ever heard of influencer marketing? By sending influencers your content or referencing them within your content, you have a greater chance of reaching more readers. If an influencer shares your content on his or her social media channels, you have now gotten your fashion blog in front of a much larger audience. Use these steps to reach out to influencers online.
Identify key fashion influencers who typically post about a particular topic related to your content.
Send these influencers a link to your content by way of a social media post, direct message, or email.
Be sure to include why you think they’d like your content and why their network will as well.
See what happens! But be careful not to become a nuisance when reaching out.
Make It Easy for Readers to Interact with Your Fashion Blog
When you want your fashion blog to take off, you need to help your readers help you! Making it simple for readers to comment, share, join in conversations, and subscribe to your newsletter needs to be at the forefront of your website functionality.
Imagine that a reader wants to voice his or her thoughts about the article just read on your blog, but there’s no way to do so on your website. That reader will quickly become fed up with the lack of interactivity and either leave or visit your competitor’s website!
Make sure your fashion blog has at least one or more of the following reader engagement capabilities:
A social share bar or icons
A comments section
‘Click to tweet’ opportunities
Email or print options
Monitor Trends and Elaborate
When a popular celebrity displays a new fashion trend, the Internet goes crazy. Be alert and monitor the Internet for these new trends: they will present content opportunities for you to take advantage of on your fashion blog.
If a specific product or trend is popular, you can bet that shoppers are searching online for it — so you’ll want your fashion content to appear in the search results!
Your blog needs content in order to get off the ground. Trust ContentWriters to create phenomenal fashion content for your blogging efforts!
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